Actually, if you look around there are a lot of people, in a lot of different disciplines doing the same thing. When you look at archery as art, then you begin to see that it isn’t so different from every other pursuit of perfection. In our area, we have a load of potters, jewelry makers, painters, writers, etc.
But still, they are drowned out by the commercialism you speak of. It just means we have to learn to hear the whisper in the wind.