Envy and education. Folks don’t know there’s another choice. They are bombarded with advertising and exposed to no alternative.
I think the traditional societies are somewhat to blame. It’s expensive to advertise, but if there was an advertisement in every hook and bullet magazine from PBA or Comptons or a cooperative ad between them all, they might see another choice.
Yet another reason TBM is so important. Just having it sit on the shelf at the 7-11 might put the seed in somebody’s head if they glance at it…