I’m no marketing expert but I’d say that products that have become maintream were promoted heavily by the industry. Traditional equipment recieves less promotion because it is part of the past history of archery. Perhaps when the current technology falls out of favor traditional could experience a renaissance of sorts. I think we are really already headed in that direction with more and more archers turning to a more challenging experience that can be had with Traditional equipment. That’s one aspect, the equipment, the other is the experience. How can it become Mainstream without promotion of the experience? So far, what I’m seeing in terms of advertising is worlds away from the personal experience that I percieve. So, for now there may just be two parallel industries not tied together except that one gave life to the other. With one chasing after an illusion and the other sticking to….well, Tradition.
Reply To: Should Traditional bowhunting be more mainstream?William Warren2016-12-25T06:43:04-07:00