The Dec/Jan 2013 issue of TBM presented Sam Beuschel's well reasoned defense of trophy hunting immediately before the NEWS section. I don't know if such proximity was a decision based solely on magazine layout considerations or whether the editors had something more in mind. Either way, it highlights an important challenge confronting bowhunting. Mr. Beuschel's article laid out a cogent argument in support of trophy hunting within the context of the North American Model of Wildlife Conservation (NAM). He used reason and facts to address concerns often expressed in opposition to trophy hunting. The NEWS, however, did something very different. It provided clarity on the values necessary for bowhunting to remain the honorable pursuit that it is by describing principles, mutually agreed to by bowhunting's finest organizations, that identify bowhunting amidst the barrage of technology hype. The broader message was equally clear: bowhunting as originally intended faces an uncertain fut