T Downing wrote: On a different note, it is refreshing to see that Kuiu gear is owned and designed by a diehard traditional bowhunter. Jason Hairston knows his gear! Kuiu’s merino wool is the finest wool I have ever owned.
Agreed on the wool.
The other thing that I think is refreshing is that Jason has really done something different than the standard business model. Consumer direct pricing, with Kuiu goods only available via their website, eliminating the middle man and not choosing to go the “Cabela’s/BassPro” big box route (which most people would say is suicide), has been a pretty bold move for a new company, and it seems to be working for Kuiu (more here).
Maybe this will inspire more companies to stick to their principles and not feel like they have to sell out.
My only hope is that as the popularity of his excellent gear continues to grow, that we don’t see them caving in to pressure to change their strategy.
